About

FOUNDER AND DIRECTOR

Joe Williams

I grew up with a deep desire to live a life of impact, yet unlike many of my friends I didn’t have a key ‘thing’ that I knew I was going to spend my life pursuing and practicing. I loved what I studied at University but I found myself experiencing jealousy towards those on vocational courses such as Medicine or Architecture who had that clarity.

And though I enjoyed my early career roles those gnawing doubts of ‘am I living a life of impact aligned to who I am?’ didn’t go away. As my career progressed I found myself using tools and methods to explore exactly that question, and in positions to help others to do the same!

Through years of exploring these questions and testing various methods, I developed a process that finally helped me break through the confusion and align my life with my true strengths and passions. I realised this wasn’t just my struggle – it’s something so many of us face.

That’s why I've created the Unleash Your Purpose and Strengths course: to help you find the clarity I spent years seeking and to live a thriving life of impact built on your core purpose and strengths.

My World

I work full-time as the Organisational Development lead for a large public sector organisation in the North East of England, where I am able to lead many conversations on aligning individual strengths and values to organisational purpose and strategy. Over my 10+ year career in L&D, Talent, and OD roles I have also worked for a global automotive business and a FTSE-100 financial services provider.

I am certified as a Gallup Clifton Strengths coach, Denison Culture Practitioner, Insights Discovery Practitioner, and hold a CIPD Level 7 post-graduate Diploma.

I live in England in the wonderful city of Newcastle-Upon-Tyne with my wife and two amazing children. We love music, board games, and visiting the beautiful coast and countryside on our doorstep.