Hi, I’m Joe Williams

Throughout my career I've been able to explore what makes individuals, groups, and organisations thrive.

And I've become convinced that getting clarity on three questions is essential to a thriving life - What is my core sense of purpose? What are my natural strengths? And what does living a life aligned to these look like practically? In other words, it's all about knowing your 'Why', 'How', and 'What'.

I know how easy it is to get stuck in circles of self-doubt and frustration with these questions. This is why I’ve started Core Purpose Coaching - to help individuals break out of confusion and into clarity using powerful strengths-based coaching approaches.

One example is Mark*, who was starting his career in FTSE 100 financial services company but struggling to connect his development pathway with his values. Through using a strengths-based psychometric tool I was able to coach Mark to make those connections, which transformed his engagement and effectiveness in his role.

We all really do have a unique set of strengths ready to be unleashed! I'm ready to help you through the steps of clarifying your purpose, gaining confidence in your natural talents, and developing practical strategies to unleash these in a thriving life.

Are you ready to step out of the fog of self-doubt and into a powerful life of purpose? I'd love to join you on the journey!

My World

I work full-time as the Organisational Development lead for a large public sector organisation in the North East of England, where I am able to facilitate many conversations on aligning strengths and values to organisational purpose and strategy. Over my 12+ year career in L&D, Talent, and OD roles I have also worked for a global automotive business and a FTSE-100 financial services provider.

I am certified as a Gallup Clifton Strengths coach, Denison Culture practitioner, Insights Discovery practitioner, and hold a CIPD Level 7 post-graduate Diploma in Human Resources Management.

I live in England in the wonderful city of Newcastle-Upon-Tyne with my wife and two children. We love music, board games, and visiting the beautiful coast and countryside on our doorstep. 

A smiling man with a beard and dark hair wearing a beige cap, sunglasses, a patterned shirt, and a black backpack stands outdoors near the ocean with rocks and blue sky in the background.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!