About

FOUNDER AND LEAD PRACTITIONER

Hi, I'm Joe Williams

I am passionate about helping individuals clarify their core purpose, know their strengths, and to unleash a life of impact. Let me tell you why...

I grew up with a deep desire to live a life of impact, yet unlike many of my friends I didn’t have a key ‘thing’ that I knew I was going to spend my life pursuing and practising. I loved what I studied at Uni but I found myself experiencing jealousy towards those on vocational courses such as Medicine or Architecture who had that clarity.

And while I enjoyed my early career roles those gnawing doubts of ‘am I living a life of purpose and impact?’ didn’t go away. As my career progressed I found myself using tools and methods to explore exactly that question. More than that, in my Learning and Talent roles I have been in a position to help others to do the same!

One person I've helped is Emma*, who after practicing for more than a decade in a service role felt called to a new career field. I helped her to gain confidence that her unique combination of talents and her deep desire to increase her impact were strong foundations for such a leap, which she has since successfully made.

Through years of exploring these questions and using various methods, I have developed a powerful approach that I am convinced can cut through the confusion and align your life with your deepest sense of purpose. This involves structured reflection on your story, talents, and values; learning to use your strengths to pursue core life projects; and becoming ruthless in your prioritisation. 

It's an approach that has bought transformation for me and those who I have worked with. That’s why I've set up Core Purpose Coaching and created the Unleash Your Purpose course - to help you find the clarity I spent years seeking, that I have helped others like Emma to step into. And once you have 'found your why', to equip you to live a thriving life of impact that fulfills this purpose through using your unique strengths.

My World

I work full-time as the Organisational Development lead for a large public sector organisation in the North East of England, where I am able to facilitate many conversations on aligning strengths and values to organisational purpose and strategy. Over my 12+ year career in L&D, Talent, and OD roles I have also worked for a global automotive business and a FTSE-100 financial services provider.

I am certified as a Gallup Clifton Strengths coach, Denison Culture practitioner, Insights Discovery practitioner, and hold a CIPD Level 7 post-graduate Diploma in Human Resources Management.

I live in England in the wonderful city of Newcastle-Upon-Tyne with my wife and two children. We love music, board games, and visiting the beautiful coast and countryside on our doorstep.