It's been over 15 years since Simon Sinek launched his seminal book 'Start With Why'. His rallying cry is still critically relevant in 2025 - indeed even more so with the astonishing shifts in technology, geopolitics, and workplace practice that very few of us could imagine back in 2009.

With stormier seas, the strong anchor of purpose is needed like never before. That's why I've set up Core Purpose Coaching - to help individuals gain clarity on their deepest sense of purpose, build confidence in using their strengths, and craft concrete action plans to unleash the power of purpose and strengths in their lives.

I've seen many individuals – including myself – experience profound transformation through this intentional approach to lining up our purpose, strengths, and plans, and I'm passionate about leading many others to the same experience through Core Purpose Coaching.

Without being clear on our 'why' we won't live the lives of impact and meaning that we crave for. Our profoundly unique combination of strengths won't know what to 'aim' at. And the structures and plans we put into our lives will lack effectiveness if they don’t link back to the golden thread of our core individual purpose. 

Exploring the dynamics of individual purpose in myself and in others has been a passion of mine for nearly two decades. In that time I've known both deep frustration when my life doesn't seem to be lining up to my sense of 'why' and also incredible satisfaction when I have been able to coach others to moments of sharp clarity on their deepest sense of purpose. 

It's why I've set up Core Purpose Coaching and the Unleash Your Purpose course. It's why I continue to be fascinated by aligning purpose, strengths, and plans in the life of individuals, teams, and organisations. 

How clear are you on your 'why'? Do you have a good grasp of what your key strengths are that will bring your purpose to life? And do you have a focussed plan for aligning your life - whatever it looks like now - to your sense of purpose and strengths? 

I'd love to know more about your story - just click 'reply' to this email or if you're reading on the blog contact [email protected] to carry on the conversation.